“Motorcyclist” Magazine Bites The Dust
Following in the footsteps of Cycle, Sport Rider, Dirt Rider, Hot Bike, Baggers, et al., Bonnier Corporation has decided to kill off the print version of Motorcyclist, though the online version will continue on with the same staff. Bonnier acquired Cycle World first early this decade, then bought Motorcyclist, Sport Rider, Dirt Rider, and one or two more a couple years later, nearly cornering the US motorcycle magazine market as it doubled down on print. The last two years have been an interesting time, as Motorcyclist and CW experimented with having the two big former competitors intermingle their staffs and resources; Cycle World was supposed to be more timely (a tough thing to do given the decision to make it a quarterly publication instead of a monthly), while Motorcyclist was to be a “lifestyle” bimonthly...
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